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Artist websites the Do,do,do’s and the Don’t,don’t,don’t’s  !!!

We read an online article about what your artist website should have and should not . The article was from the website Art Business . Great pointers here for any artist wishing to increase their online presence.

So for a guideline we’ve summed up the article with their main points :

  • Get your own domain and avoid free web hosting services.
  • Don’t use third-party advertising on your sites, especially for goods or services unrelated to your art.
  • Be sure your website looks the same on Internet Explorer, Google Chrome, Firefox and Safari.
  • Link your website to all of your social networking pages (and vice versa) so that visitors can move between them with as little effort as possible.
  • Present yourself and your art so that anyone can understand what you’re up to.
  • Make your site easy to navigate.
  • Keep texts to a minimum.
  • Think seriously about accompanying each series or body of your work with its own explanation or introduction.
  • Keep image sizes reasonable.
  • NEVER require visitors to join, register, get passwords, or fill out any forms of any kind in order to see your website.
  • Don’t overuse “cookies” (small files that attach to visitors’ computer hard drives, track their movements around your site, and collect personal data).
  • Avoid plug-ins, special effects, audio, complex visuals, and other gimmicks
  • Provide adequate contact information.
  • If you have no consistent long-term gallery representation, price every piece of art on your website for sale
  • Be able to justify or explain your selling prices when someone asks.
  • Offer approval, return, and refund policies.
  • Provide clear concise instructions on how to buy.
  • Offer art in a variety of price ranges.
  • Don’t show too much sold art.
  • Show sold works in a section titled “Select Past Works” or something similar.
  • Don’t show every work of art you’ve ever created.

Fantastic advice for any artist wishing to build their online presence – once again we have to add a little tip here , if your serious about presenting your work online , contact IGC Digital 😉

Source website for this post was Artbusiness.com

Happy Painting 😉

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